By sharing their exact location through a new smartphone feature, users of Facebook in Britain can get access to shop discounts and restaurant “bargain deals“.
The Places Deals service is aimed at logging the location of members and then finding money-off deals in their local area.
“Friend deals” depend on tagging a number of friends to share savings while “loyalty deals” require multiple check-ins, similar to a traditional punch card.
The application, which is part of Facebook Places, was launched in the US in November, and Starbucks, Debenhams and Argos have all developed offers in conjunction with the social networking site.
Now rewards will also be available in the UK, France, Germany, Italy and Spain, and each special offer will be unique to Facebook users.
“Facebook is built around people and sharing personal experiences and Deals is a great extension of this,” the Daily Mail quoted Joanna Shields, vice president of the company in Europe, the Middle East and Asia, as saying.
There are a many reasons why someone might be hesitant to use the feature, according to Dan Olds, an analyst at The Gabriel Consulting Group.