According to a latest study by the Nielsen Company, more than half of fresh MBAs graduating in 2011 from the leading management schools of India would like to work in the FMCG sector.
The Nielsen Campus Track B School Survey also suggested that Google become the employer with the strongest image among the students ahead of Tata Administrative Services, Hindustan Unilever, P&G, and McKinsey.
The fast moving consumer goods (FMCG) sector is the choice for 54 per cent of 860 students graduating in 2011 from 30 of India’s leading management institutes, including the various IIMs, the report said.
According to the survey the other areas that the students preferred after FMCG are management consulting, investment banks, oil and energy and foreign banks.
Oil and energy, diversified conglomerates and the automobile sector have entered the top ten, edging out financial institutions, entertainment and media and Indian banks which were previously on the top 10 list, it said.
The survey gauges students’ perceptions of companies and their considerations as they evaluate prospective employers.
“A diversification of sectoral preference, coupled with a resurgence of sectors like management consulting and investment banking companies is symptomatic of greater optimism within the prospective talent pool,” The Nielsen Company, Executive Director, Surekha Poddar said.
The B school students are also expecting better salaries up to an average of Rs 16 lakh annually, which is higher by Rs one lakh from last year, as per the survey.